The warm, welcoming faces of our global community.
Friends in Business Algarve brings together entrepreneurs from all over the Algarve, and our International Ambassadors make this diversity visible, accessible and alive.
Ambassadors represent their nationality or cultural background within the community. They welcome new members, create meaningful introductions, and help our network grow in a warm, authentic and human way.
They are respected community members who embody our values:
Together, they help make Friends in Business Algarve a place where entrepreneurs truly connect, grow & belong.
The Faces Behind Our Community
Friends in Business Algarve is built by people who genuinely enjoy connecting others. Meet the individuals and businesses who help make our community feel welcoming, inspiring and full of opportunity.
Founder & Ambassador
Sandra Westein
Community Ambassador
Emma Nyman
Partner Ambassadors
Algarve Gems
Sandra Westein is the Founder of Friends in Business Algarve. Based in Ferragudo, she leads the Ambassador Program, supports both Community Ambassadors and Ambassador Partners, and organises inspiring meetups and events that bring entrepreneurs together from across the Algarve.
Emma Nyman is a Community Ambassador for Friends in Business Algarve. Based in Boliqueime, she organises meetups from Loulé to Faro, welcoming entrepreneurs from across the region to connect, collaborate and build meaningful relationships within our international business community.
Meet the Algarve Gems team, our Partner Ambassadors for Tavira and beyond.
Passionate about bringing people together, they believe strong businesses grow through strong relationships. They’ll be helping entrepreneurs connect, collaborate and feel part of our growing international community.
Interested in becoming an Ambassador?
Help us connect entrepreneurs, welcome new faces and grow the Friends in Business Algarve community across the region.
Frequently asked questions
Light ones. Just attending events, welcoming people, and representing the community in a positive way.
Yes, but with visibility, benefits an individual membership (for a year) and exclusive perks.
One year, with the option to continue.
Yes, if the community grows.