Meet our ambassadors

The warm, welcoming faces of our global community.

Friends in Business Algarve brings together entrepreneurs from all over the Algarve, and our International Ambassadors make this diversity visible, accessible and alive.
Ambassadors represent their nationality or cultural background within the community. They welcome new members, create meaningful introductions, and help our network grow in a warm, authentic and human way.
They are respected community members who embody our values:

  • Connection
  • Openness
  • Diversity
  • Collaboration
  • Warm professionalism

Together, they help make Friends in Business Algarve a place where entrepreneurs truly connect, grow & belong.

The Faces Behind Our Community

Friends in Business Algarve is built by people who genuinely enjoy connecting others. Meet the individuals and businesses who help make our community feel welcoming, inspiring and full of opportunity.

Founder & Ambassador

Sandra Westein

Sandra Westein is the Founder of Friends in Business Algarve. Based in Ferragudo, she leads the Ambassador Program, supports both Community Ambassadors and Ambassador Partners, and organises inspiring meetups and events that bring entrepreneurs together from across the Algarve.

Get to know Sandra.

Community Ambassador

Emma Nyman

Emma Nyman is a Community Ambassador for Friends in Business Algarve. Based in Boliqueime, she organises meetups from Albufeira to Faro, welcoming entrepreneurs from across the region to connect, collaborate and build meaningful relationships within our international business community.

Get to know Emma.

Ambassador Partner

Algarve Gems is our first Ambassador Partner. They are based in Tavira (Cabanas) and organise MeetUps on the East Coast (Tavira surroundings).

Get to know the team of Algarve Gems.

Frequently asked questions

Do ambassadors have obligations?

Light ones. Just attending events, welcoming people, and representing the community in a positive way.

Is it a volunteer role?

Yes, but with visibility, benefits an individual membership (for a year) and exclusive perks.

How long is the ambassador role?

One year, with the option to continue.